Combining Decorative Flair with Safety

Question: Discuss about the Combining Decorative Flair with Safety. Answer: Today, manufacturers of products are under increased pressure to increase operating efficiency. The challenges that hinder growth or that prevent a shop from meeting its target include increased competition, changes in demographics for consumers, increased services spending, and low rate of success for new brands (Kuester, Homburg Hess, 2012, p.39). The world is entering an innovation era, and so is Oxfam shop. At Oxfam, poverty is unjustifiable and preventable (Shop.oxfam.org.au., n.d.). Therefore, to build momentum in the business, the store plans to come up with a candle holder that satisfies the needs of people of all classes. It is influencing the way in which it thinks about its aspect of research, marketing the development of its products, maintenance, and end-of-life of the products and their disposal. Fast and efficient product introduction that provides clients with goods and services that suit their demand are most likely to win in the market, unlike those brands that rea ct slowly to market changes. Thus, the sheer act of launching a candle stand will help create visibility for Oxfam shop, build its brand recognition and name, and attract more people to the store. The market research is required to make sure Oxfam produces what its customers need. As a result, the shop employs secondary consumer research method since it did not have to question how relevant the candle holder would be to the society. Instead, following research, it was evident that most people in Sydney who use candles do not have their holders, which further make them prone to many risks such as that of fires. Looking at the competition, Oxfam Shop chose to come up with a craft of a candle holder because it is a unique product. It is a product that most other shops in the market do not sell. Besides, it caters for the need of the community on the other side of their wants ('Candle Holders, 2013, p.63). Other than dwelling on the beauty products of women such as bracelets, Oxfam cares about the well-fair of the people and the beauty of a home. Additionally, the materials of their candle holders are Nicco nickel, glass, and wood with different designs according to what the client wants, and at affordable prices. Examples are shown below: Oxfams goal for this products launch is to increase the visibility of the shop by attracting many other customers in Sydney within a year. Of course, this step will help both the society and the company grow. The middle and low class may get new products of candle holders giving them an extreme charm and incredible look at home. Accordingly, Oxfam also builds momentum in its marketing and business. Conclusion Business performance adds to the capacity to cost-effectively take along superior products to the market (Lazic, 2013). Most companies use innovative ideas, and the needs of customers and the business to create new products that their customers would be willing to purchase. Similarly, Oxfam comes up with candle holders that satisfy the needs of all. Reference List 'Candle Holders: Combining Decorative Flair with Safety' 2013, Souvenirs, Gifts, Novelties, 52, 1, pp. 62-64. Kuester, S, Homburg, C, Hess, S 2012, 'Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success', Journal Of Product Innovation Management, 29, pp. 38-52. Lazic, M 2013, The Impact Of Information Technology Governance On Business Performance, Frankfurt am Main: Peter Lang AG. Shop.oxfam.org.au. (n.d.). Ethical Gifts Online - Fair Trade Products Organic Gifts Australia | Oxfam Shop. [online] Available at: https://shop.oxfam.org.au/ [Accessed 12 Jan. 2017].